The Importance of Good Web Design

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A bad web design can date you, as easily as avocado green tiles date an old-fashioned bathroom. Home buyers, like website customers, look for the most current designs when they are looking to purchase a home, and for online visitors to your website looking to make a purchase, each page on your website is like a new room they are entering in the tour of that home. It needs to be tastefully decorated and modern enough to wow them. To take a look at what makes a good web design, you might want to check out some award winners at webaward.org. The WebAwards is given out by the Web Marketing Association based on seven design criteria, which include design, content, copywriting, use of technology, innovation, interactivity, and ease of use.

What Makes a Good Design?

From a personal point of view, a good web design is one that your particular audience finds appealing. However, from a structural point of view, a good web design is one that looks good no matter what device is being used to browse it. There are a few elements that are common in today’s designs that meet both a personal appeal while paying attention to structural requirements. They are:

Large, Unique, Fonts – Larger fonts are easier to read on smaller screens, like those on smartphones and tablets. If they are also unique, they become more memorable and can be associated with your specific brand. Thus, having a unique, large, font can be a stylistic choice that helps your business and is part of good website design.

Simple Navigation Menus – Embedded menu structures can make it hard to find a specific page of interest. Search functionality also is available for someone who doesn’t want to deal with menus. Complicated menus are particularly hard to navigate with a fat thumb on a smartphone. That’s why simpler menu structures are more functional as well.

Flat or Semi-Flat Design – Design elements like shadows or embossing can be distracting for users who prefer a more minimalistic approach. A flat design can also refer to a layout that scrolls rather than navigates via navigation buttons, as swiping is far easier than clicking on small devices. Not only is this more visually simple, but the pages tend to load faster using a flat design.

Large Visual Elements – Images and videos are important in modern design as people prefer to listen to a video on their devices that try to read tiny text. A video can take the place of a homepage to provide an instant introduction in a dynamic way that text cannot do. Pictures can grab more attention and are easily sharable on places like Pinterest and Instagram, as well as Facebook and Twitter.

Good Web Design Draws Attention and Traffic

Good web designs don’t just win awards, they also draw tons of traffic. That traffic is the lifeblood of any business and can be converted to dollars at the end of the sales funnel. When the content on your site is attractive as well as compelling, it becomes easy to attract more customers and gives your business long-range stability.

Design Vs. Function

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In the same manner that you make judgments based upon someone’s appearance when you first meet them, your website visitors are also developing first impressions of your website design alone. Unless your website takes an inordinate amount of time to load in their browser, design typically trumps functionality for the user’s experience. However, the same is not true from a marketing perspective. Functionality then trumps website design as the end goal of all business on the Internet is to close that deal. Sales are impacted at different stages via either design or website functionality.

Why Design Matters Most for Customers

To gain traffic, businesses need to focus on the design of their website. You want to create a favorable first impression so that those visitors return again and again. Some of the biggest design factors that impact traffic are:

Responsive Web Design – Since April 2015, Google began to boost the rankings for mobile-friendly pages on all sites. That also effectively means that those that aren’t mobile-friendly are downgraded in comparison. Responsive web design is a layout that makes it easy for people on mobile devices to scroll through and search your site on smaller screens. Simple layouts, flat design and color choices, and easy-to-read fonts are characteristic of these types of designs. If a customer with a mobile device visits a site that is not mobile-friendly, it can be burdensome to try to navigate the site and search it easily.

Look and Feel – Layouts that are too complex, garish use of colors, intrusive popups, print too tiny to read, and more will turn off a first time visitor. Even before a customer reads a single line on the website they are making judgments based on the look and feel of the site. If they don’t feel comfortable with the layout, they are less likely to trust the brand. The look and feel should be designed with the ideal customer demographic in mind. Elderly users need larger print. Younger users prefer less corporate styles. Find out what your ideal shopper wants and then deliver that design.

Why Functionality Matters Most for Businesses

Once you know how to attract traffic, the next goal for businesses is to convert it into paying customers. This requires a website with high functionality, particularly if it is an e-commerce site. Functionality isn’t just about the mechanics of the site, although that’s a large part of it. It’s also about how the content management strategy meshes with search engines to attract the target demographic. It can break down as follows:

Site Functionality – Are there broken links keeping people from going to your offers? Is the shopping cart easy to add and delete items? How many payment options are available? Do the pages take too long to load? These are all important factors when trying to keep people on the site long enough to complete an order.

Content Managment System (CMS) Functionality – Does your company have a regular publishing schedule? Fresh content is important to give your site a dynamic presence. It also must be content that is optimized for search engines via Search Engine Optimization (SEO). Without these techniques, your website may not function as well to drive the right traffic to the right offers, reducing the potential for closing a sale.

Both Design and Functionality Impact Sales in Different Manners

Thus, while it is crucial to put out that good image to attract new visitors, it’s also important to pay attention to functionality if you want to make that shopping experience smooth and seamless. Companies, like Apples, know that it takes more than a beautiful image to attract attention. It also takes expert functionality to make sure your customers are delighted even after the sale. Their flat, sleek, menu designs with no shadows or extra visual elements to distract the user, make it easy for their customers to navigate and search Apple devices. Such minimal design also gives the company it’s futuristic image.

Responsive Web Design

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Who could have predicted that smartphones would take over the world, reducing barriers to global sales? That’s the situation now and it’s this rise of small devices, like tablets and smartphones, that have made responsive web design a must-have-criteria, not an optional feature. Even Google is demanding that all websites include responsive web design or face the prospects of being downgraded. In a world that is no longer about the desktop computer, it’s imperative that your website be easy to navigate, search, and look good on small devices.

What Is Responsive Web Design?

Aside from functionality on smartphones, the elements of responsive web design are as follows:

Scalability – Responsive web designs scale the layout of the website for any size screen. Whether someone views the content on a desktop or a tablet, the website will look very similar and be as functional on either platform. Fonts don’t become unreadable and columns don’t scroll off the screen. Scalable vector graphics ensure images look right on all screens.

Minimal Design – Screen real estate is at a premium, so that the designs tend to be minimal. There are no borders or containing elements to surround different areas on the page. Sometimes, the entire design is based on a single image that can be a video or a picture with hidden menus, recognizable via a tiny icon on the screen. They only expand when selected. Grid layouts that look like postcards or a single long-scrolling page are also a feature of these types of design.

Focus on User Interaction – There is more interest on how the user interacts with the site, from what emotional impact a page has to what actions a person takes upon being on that page. There is more call to actions to guide the users in their response. There might be a storytelling approach to try to bring in the reader and make the site more personal.

Attention to Lettering – While video and images are incredibly important in responsive web design, the fonts also deserve a unique treatment. By creating fonts that appeal to the sales demographic that are still readable in smaller formats, the designer can strengthen a brand and make the pages appealing textually as well as graphically.

Why Responsive Web Design is So Important

The importance of a responsive web design can’t be understated. Since Google is upgrading sites that meet the standards of a good responsive website design, those sites that do not comply will see their traffic numbers dwindle. They won’t be listed in the Search Engine Page Results (SERPs), as they had in the past, even if their content is highly targeted and optimized for search. The problem is that Google will simply not acknowledge the site because it isn’t a responsive web design. Thus, the choice to redesign or not is not really a choice, but a survival necessity for those doing commerce on the Internet.

The Future Belongs to Mobile Devices

While, at first, it may seem like an unreasonable demand by Google, the fact is that they merely recognize the importance of mobile devices and the demise of the desktop. The worldwide reach of tablets and smartphones has changed the way business is conducted on the Internet forever. Thus, it’s only fair to demand that the businesses serving those customers, who are also Google’s customers, fall in line with the pace of technology so that the searches can continue to be relevant for their demographic. In the end, by implementing a responsive website design, businesses can expand their customer base and reach individuals no matter where they are any time of day or night. That, in itself, is the perfect reason to upgrade a site today.

History of Awards Featured Online & on TV

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The history of special website design awards goes back to 1996 when the International Academy of Digital Arts and Sciences launched the now famed “Webby Awards.” The academy relies on top judges and the public to decide what web page excels and why. The academy also notes that the history of web design awards goes back to the very dawn of the Internet age some 25 years ago.

At the time, the main criteria for most web page design awards were centered on “how many hits” the site received. Meanwhile, today’s rating system for awarding prizes or other website design awards is more varied and even complex. For instance, the famed Oscars, Tony, BAFTA, Emmy and Cannes Film Festival honors are now included in “media awards” that honor “media” in cyberspace. The awards include best website, best video game, best podcast, best online video and much more. Industry experts think as the Internet evolves and becomes linked to other more traditional media, the awards will also morph into something along the lines of today’s Academy Awards.

Development of Awards and Formal Recognition

While there is no “Oscar” for best website design, there are “The Webby Awards” that honor website design achievement online. Meanwhile, there are other Internet awards that focus more on new website trends, technology and even new “talent” featured online at trending video, audio or blog styled web pages. The evolution of online media design awards includes a growing list of categories. There is best “collaborative Internet project,” for example.

The history of online web page design awards include:
– How information technology is pushing the best in online website design trends and use of digital technologies.
– How to discover and properly recognize the effort and talents of top website design agencies, web developers and web page designers.
– How web page design competition is driving true innovation and top website design nationwide and internationally.
– How annual web design events, competitions and conferences now drive this vital marketing element.

In general, the history of website design is linked to a steady evolution of trends and information technology industry skills to present the best-of-the-best online today.

Evolution of Best Website Design

The process of earning recognition in one of the many online website design competitions is user friendly. For instance, there are numerous annual awards for design and general website presentation. The winning criteria varies, but it is generally based on a 1 to 10 scale when judging a site’s overall functionality, usability, use of code and focus on creativity.

Meanwhile, there are various website design categories that focus on such things as leisure, medical, legal, advertising, travel, sports, retail, real estate, pharmaceuticals, news and music. There is also a specialized category of web design awards that recognize the best in innovation, use of design elements, copywriting and overall ease of use for a wide variety of users. For example, there are even awards for specialized web pages for “Baby Boomers” or “Teens” or even new mothers.

Overall, there has never been a better time for website owners to get recognition for the super design of their web pages. The best advice is to contact one of the many online marketing agencies to get rules and criteria for web design awards. According to the American Advertising Federation, there are more than 130 different categories of web design awards going on today.

Awards for Web Design: Best Inspiration Explained

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It is no secret that human beings desire recognition for things they achieve in their personal and professional lives.

Thus, there are such things as “Website of the Year,” or “Web Designer of the Year” or “Best Whatever Awards” featured online, on television and in various print publications. While the criteria for various “media” awards often differ, there is always some sort of “creative” aspect to the best web design, best business site, best marketing agency site, etc..

In general, the main focus for awards for popular design is to showcase the massive range of high quality creative websites featured on the Internet today.

Recognition for Best Web Design

There is something very “human” about various online awards that recognize such things as best website or Internet marketing. According to the International Awards & Personalization Expo officials commenting online, the aim for all website design awards is to recognize new trends in web page presentation; while also bringing needed recognition to those in the information technology industry that excel in their craft. By providing annual awards that spotlight the Internet’s vibrant online network of professional designers and information technology (IT) professionals, the awards help ensures there is growth in the industry.

Meanwhile, the awards for popular website design showcase new talent online at a time when the Internet’s business and professional community is both highly competitive and growing at a steady rate. In fact, there has been a rise in various web design media awards simply because users enjoy online web page presentations just as much or more than what they read in print newspapers, magazines and other popular media. Website Award Categories Growing According to the International Academy of Digital Arts and Sciences, the top website awards are based on such things as visual design, interactivity, functionality, content, structure, navigation and overall user experience. In turn, today’s information technology industry has established numerous awards to recognize the best of the best online. The Webby Awards have thus become the “Oscars” for website owners and designers wanting to showcase their web pages as outstanding for various reasons.

Web design award criteria include: – The best online use of information technology. – Ease of use for clients and customers. – A focus on interactivity and design innovation. – Excelling at copywriting and overall presentation of content. – Use of various website design elements.

Overall, there are many top website award winners who achieved recognition for “thinking outside the box,” explained a longtime IT professional commenting online. The IT also noted how the most used or effective web pages online today provide user friendly directions and a forum for conducting business. He said the entrants benefit from “regular web page assessment” because they are graded by peers taking on the role of professional website judges. The result is a positive way and means to develop and evaluate various criteria for choosing the best website designs online today.

What Makes Good Award Design?

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Good web award design has the highest and most prestigious and innovative graphic designs providing an extraordinary design in excellence, that sits at the pinnacle of success of all other web designs globally. The Good Award Design has been in existence since 1996. Good Award Design honors excellence on the Internet and is presented by the International Academy of Digital Arts and Sciences. Judges for this prestigious award in web design makes up a panel of the most authoritative figures in leading web design. Additional business figures, visionaries, creative celebrities and former Webby Award Winners judge. The Internet plays such a compelling part in life today. When the Internet is down, life seems to stop. People rely on informative and useful websites throughout their day. This award honors excellence in websites, online film and video, mobile sites and application, social web and interactive advertising and media.

A Good Design Pulls People Into the Site

An award-winning web design should stop viewers in their tracks, making the viewer sit and just stare at the site. The site should expound on information useful to the viewer while pulling the person into the site as though they are somehow a part of that site. A site that is both informative and creatively innovative offer the viewer valuable information. The information on a website needs to be compelling and important to the reader while conveying a powerful message. There are some excellent websites that allow the viewer to control how the site appears by allowing viewers the ability to adjust the focus and lighting of the video presented.

People enjoy being in control and website with this feature are exceptional quality. A quality website needs to present fun and be easy to navigate through and hold the viewer’s attention. No bottom in the website only holds the viewer capitatived and the possibility of returning to the website is high. When a website allows the viewer to interact with the site this holds interest. An award-winning web design needs to be crazy in flawless design and imagination. The design must be in balance with issues such as minimal content ranging to a heightened design.

Good Business Website Means Profitability

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Business related websites must present and engaging landing page. It needs to be understandable and easy for the viewer to navigate. Sharing on the site with friends should be present and easy to do. The way in which a website grows is if the site offers easy reading, is easy to use and easy to share with friends. Sites that offer these components mean growth and profitability for the business. The site must be so excellent that no one wanders away. People want to come back to the site for updates and information. Repeated visits made to the site causes increased business growth. The marketing strategies are unique. Keeping designs to a minimum is more productive versus over-stuffing the site causing the viewer to become confused, distracted and frustrated, leaving the site. Combining images and high-resolution photos, along with useful information draws viewers into the site. These things help to build a brand and logo awareness of the business. In the end, this boosts sales and profitability for the site.

An award-winning website for a business must devise a unique way of showing off what the product line entails in a most appealing way. Smart, innovative designers may design tool bars with small fun icons to guide and direct the reader to the next level. Small factors seem to do a lot to hold the attention of the viewer and bring them back for more. If a website conveys all the right information, but is laid out in a manner that does not draw viewers into it and keep viewers coming, back fails in its purpose of the award-winning attractiveness of the site. It takes the designer skill, knowledge of technical issues and individual personal style to develop an award-winning web design.

If your web design can combine all of these qualities it may be the next award-winning website globally.

What Makes Good Web Design?

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If you do not know where to start, consider what holds the most importance of good web design, it can be a difficult challenge. A well thought out website design reaps a successful outcome for whatever your web is developed. Keep in mind that a web needs to be grossly attractive to the eye, pleasing, interesting and easy to read and understand. It must convey your message and build a brand that is sound and understandable. Novices or skilled professionals can do web designs. Novices are able to learn the concepts of simple web design by following a few tips of the trade. Keep in mind that not all web designs work the same. Know that your web needs revamping and refreshing at intervals, adding new information. Always offer new and updated information to your readers, otherwise your web design becomes boring, stale and uninteresting.

Brands and Logos

The most important thing to keep in mind is the packaging; this is how a good web design sells successfully. The web must carry a certain amount of weight to every part of your design. Part of this web’s package is your logo. A logo is something that people look at and they instantly recognize what the brand stands for, such as McDonald has the large arch with the bright M and McDonald stamped through the M, everyone knows that this is a popular burger restaurant. When you see an apple with a bit out of it, you instantly think of a popular brand of computer and know that this is the Apple Company. An eye-catching logo successfully builds your brand. Decide where to position the logo, the color of the logo, contrast to make the logo stand out, and the size and where to look. Photos need to be crisp and sharp, with clarity. Never over emphasize anything. Too much of a good thing is not good. Additionally, a logo needs to be well thought out, because a logo should never change.

Useful Easy to Read Information is Essential to a Website

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A web designed with plenty of space and just enough information and logo is best. Filling up a website with too much ‘stuff’ soon makes people lose interest in the site. Writing on the web using line spaces makes for easier reading and understanding of the site. Once you have discovered the ideal line spacing of your web you must make sure that nothing runs through the text, neither should the text fall into any boarder or through images. There needs to be space between this thing and the text. If you are not familiar with white space, this is simply the empty space on a page. Sometimes this white space adds clarity and elegance. Browse through magazines to see how the professionals use white space in their articles. The colors chosen in a web design can be a real turn off or can be pleasant to look at, drawing the reader into the site for more information.

Websites Need to Present Clear Directions to Readers

Your readers need direction when they go into your web. They need to know where to go for the information they require. A good web design offers readers, buttons, arrows and more in order to navigate around the site. These navigation tools need to show a clear path on where the reader can go and what they will find, such as a toolbar with a breakdown of the web content. It is important to keep readers orientated to your web; otherwise, interest may be quickly lost. Most people think that web design is not a possible project as it entails the knowledge they do not have to develop a successful web, taking into consideration about how the design centers, what kind of font, size of font and everything else within the web so that all proportions effectively. What position do you want to put everything in and what size do you want to use for everything, including the text needs consideration, as does the proper alignment. A good web design takes a lot of thinking and a design of this type is not built over night, it takes time to see a successful outcome.

“KISS” Your Website’s Design

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Avoid complex designs trying to keep it simple. Nothing should cross another in the site, keeping everything separate. Always keep things simple for better design. An old saying regarding complex projects is to ‘KISS’ the project, or “Keep it simple, stupid’. Many times people make things more difficult than they need to be. Readers of your website need to find that this site is very easy to use. The photos in this site are interesting and attractive. Somehow all the information, photos, texts, images, videos and more need to sll blend in together and be user-friendly. Good web designs means getting into your readers’ minds and know what they actually want out of what you are offering. What are readers looking for in your website? Everything that you are offering within your site needs to line up with everything matching up or fitting together like a puzzle. Consistencies throughout the web design are important, avoiding spelling and grammar errors and offering high quality is an excellent formula for a good web design.

Creating a good web design: The things that matter

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Creating a good website is all dependent upon the design of the website itself. There are a number of different things that you need to keep in mind when it comes to creating a good quality web design, such as the colors that you will use, the design that you will incorporate as well as how easily a visitor will be able to view your website. Understanding the components of a good web design could potentially spell the difference between the success or failure of your website, which is why, in the following article, we have compiled some of the most important components that you need to keep in mind when it comes to creating a good web design.

Purpose

The first and foremost component of a good web design is to keep the purpose of your website in mind. If you are creating an online blog for reading purposes, make sure you create a template that facilitates reading. Provide your readers with simple options such as choosing between black on white or white on black backgrounds and writing styles, and provide them with a seamless navigational bar that allows them to choose the different articles with ease. Each and every single page of your website should serve a clear purpose, and the complete design should be adjusted accordingly.

Colors

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The colors of your website will potentially determine how much time a person is willing to spend on it. Usually, colors such as white or blue are always used on websites which attracts millions of visitors throughout the day; this is because white and blue do not hurt the eye as much as purple or red, for instance. Keeping a white background with black text, or a light blue background, or even light green, is a good idea since these are all welcoming colors, and look very pleasing to the eyes.

Navigation

You can’t create a good web design unless it is easy to navigate for the average visitor. Creating a complicated website with a unique design, but one that makes it very difficult for an average person to navigate through can be difficult will not be considered a very good web design. You need to make sure that you create an extremely simplistic navigational option for your visitors, so that people are able to move from one page to another without going through a lot of hassle.

Use the ‘F’ Layout

People usually like to read from left to right, and from top to bottom, so make sure that you adopt this approach. Whatever content you put on your website, whatever pictures or information you put on your website, make sure you use the ‘F’ layout approach so as people do not have to adjust to a different reading style. Adopting the ‘F’ layout makes life easier for the visitors, as well as for your website’s content.

Mobile Friendly

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In this day and age, you must not discount mobile technology. More people access websites using their smart phones or tablets as compared to those who use their computers for web browsing. If you want to really create an excellent web design, make sure you create one that is friendly with mobile phones, and can easily be optimized for use on the mobile without a great deal of hassle.

These are some of the most important components of a good web design, so make sure that you keep them in mind when creating your own website. Keeping these things in mind will not only help you create a good web design, but will also attract more users to your page.