The Importance of Good Web Design

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A bad web design can date you, as easily as avocado green tiles date an old-fashioned bathroom. Home buyers, like website customers, look for the most current designs when they are looking to purchase a home, and for online visitors to your website looking to make a purchase, each page on your website is like a new room they are entering in the tour of that home. It needs to be tastefully decorated and modern enough to wow them. To take a look at what makes a good web design, you might want to check out some award winners at webaward.org. The WebAwards is given out by the Web Marketing Association based on seven design criteria, which include design, content, copywriting, use of technology, innovation, interactivity, and ease of use.

What Makes a Good Design?

From a personal point of view, a good web design is one that your particular audience finds appealing. However, from a structural point of view, a good web design is one that looks good no matter what device is being used to browse it. There are a few elements that are common in today’s designs that meet both a personal appeal while paying attention to structural requirements. They are:

Large, Unique, Fonts – Larger fonts are easier to read on smaller screens, like those on smartphones and tablets. If they are also unique, they become more memorable and can be associated with your specific brand. Thus, having a unique, large, font can be a stylistic choice that helps your business and is part of good website design.

Simple Navigation Menus – Embedded menu structures can make it hard to find a specific page of interest. Search functionality also is available for someone who doesn’t want to deal with menus. Complicated menus are particularly hard to navigate with a fat thumb on a smartphone. That’s why simpler menu structures are more functional as well.

Flat or Semi-Flat Design – Design elements like shadows or embossing can be distracting for users who prefer a more minimalistic approach. A flat design can also refer to a layout that scrolls rather than navigates via navigation buttons, as swiping is far easier than clicking on small devices. Not only is this more visually simple, but the pages tend to load faster using a flat design.

Large Visual Elements – Images and videos are important in modern design as people prefer to listen to a video on their devices that try to read tiny text. A video can take the place of a homepage to provide an instant introduction in a dynamic way that text cannot do. Pictures can grab more attention and are easily sharable on places like Pinterest and Instagram, as well as Facebook and Twitter.

Good Web Design Draws Attention and Traffic

Good web designs don’t just win awards, they also draw tons of traffic. That traffic is the lifeblood of any business and can be converted to dollars at the end of the sales funnel. When the content on your site is attractive as well as compelling, it becomes easy to attract more customers and gives your business long-range stability.

History of Awards Featured Online & on TV

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The history of special website design awards goes back to 1996 when the International Academy of Digital Arts and Sciences launched the now famed “Webby Awards.” The academy relies on top judges and the public to decide what web page excels and why. The academy also notes that the history of web design awards goes back to the very dawn of the Internet age some 25 years ago.

At the time, the main criteria for most web page design awards were centered on “how many hits” the site received. Meanwhile, today’s rating system for awarding prizes or other website design awards is more varied and even complex. For instance, the famed Oscars, Tony, BAFTA, Emmy and Cannes Film Festival honors are now included in “media awards” that honor “media” in cyberspace. The awards include best website, best video game, best podcast, best online video and much more. Industry experts think as the Internet evolves and becomes linked to other more traditional media, the awards will also morph into something along the lines of today’s Academy Awards.

Development of Awards and Formal Recognition

While there is no “Oscar” for best website design, there are “The Webby Awards” that honor website design achievement online. Meanwhile, there are other Internet awards that focus more on new website trends, technology and even new “talent” featured online at trending video, audio or blog styled web pages. The evolution of online media design awards includes a growing list of categories. There is best “collaborative Internet project,” for example.

The history of online web page design awards include:
– How information technology is pushing the best in online website design trends and use of digital technologies.
– How to discover and properly recognize the effort and talents of top website design agencies, web developers and web page designers.
– How web page design competition is driving true innovation and top website design nationwide and internationally.
– How annual web design events, competitions and conferences now drive this vital marketing element.

In general, the history of website design is linked to a steady evolution of trends and information technology industry skills to present the best-of-the-best online today.

Evolution of Best Website Design

The process of earning recognition in one of the many online website design competitions is user friendly. For instance, there are numerous annual awards for design and general website presentation. The winning criteria varies, but it is generally based on a 1 to 10 scale when judging a site’s overall functionality, usability, use of code and focus on creativity.

Meanwhile, there are various website design categories that focus on such things as leisure, medical, legal, advertising, travel, sports, retail, real estate, pharmaceuticals, news and music. There is also a specialized category of web design awards that recognize the best in innovation, use of design elements, copywriting and overall ease of use for a wide variety of users. For example, there are even awards for specialized web pages for “Baby Boomers” or “Teens” or even new mothers.

Overall, there has never been a better time for website owners to get recognition for the super design of their web pages. The best advice is to contact one of the many online marketing agencies to get rules and criteria for web design awards. According to the American Advertising Federation, there are more than 130 different categories of web design awards going on today.