10 Tips on Typography in Web Design

Communication plays a critical role in web design, and it is crucial to achieving a seamless connection between a website and the user to help them achieve their goals quickly. But you cannot achieve good communication if you are using poor topography. Excellent typography guarantees that reading web content is effortless and gives users an exceptional experience when interacting with your website. Therefore, optimized topography should be a top priority to achieve better readability, usability, accessibility, and overall graphic balance of your web content. Here are a few tips to help optimize your interface and improve the legibility and readability of the web content.

1. Reduce the fonts you use

You should ensure you keep the number of fonts used at a bare minimum. Your website will come out as unprofessional and poorly structured when you use more than four different fonts. The layout will also be compromised when you use too many type sizes and styles all at once. The thumb rule is to stick to just a few font types throughout your website. But if you need to use more than one font type, make sure they complement each other. For example, you can combine Georgia and Verdana as they tend to have a harmonious pairing.

2. Make use of standard fonts

Try to use standard fonts that make readers read content faster. The systems fonts are the best unless your specific website has a compelling need for a custom font, like branding projects. Some of the best options to consider include system fonts such as Trebuchet, Caliber, and Arial.

3. Limit the length

You should ensure you have the right number of characters on each line to guarantee that your text’s readability is high. The design you choose should ideally dictate the text’s width and if you are looking to achieve an excellent reading experience, ensure you have up to 60 characters per line. However, if your content will be read on mobile devices, the ideal length should feature 30 to 40 characters per line.

4. Choose an ideal typeface

You should also ensure you choose a typeface that will work well in several sizes. Ideally, users access the website using different screen sizes and resolutions, and it is essential to consider maintaining ideal readability and usability. You should also ensure the typeface you select will be legible on smaller screens. By any means, avoid typeface fonts that are difficult to read, such as those that use a cursive script like Vivaldi.

An ideal typface should be easy to read.
Photo by JuniperPhoton on Unsplash

5. Avoid minimized spaces between lines

It would help if you looked to increase spaces between lines as this often increases the vertical white space between lines of text. The general rule states spacing between lines should be maintained at about 30 percent more than the character height to achieve excellent readability. Adequate spacing enhances readability, and it has been noted that using white ideally increases comprehension by up to 20 percent.

6. Use adequate color contrast

It would be best if you also aimed at having sufficient color contrast. Avoid the use of one or similar colors throughout the text and background.

Using more colors guarantees that the text is more visible and attractive to the user.

It also aids in faster scanning and reading of the content. Ideally, you can sue the following contrast ratios for your images and texts:

  • Small text – small text can have a contrast ratio of 4.5:1 and above against the background
  • Large texts – should feature a contrast ratio of 3:1 and above against the background

After picking your ideal color choice, ensure you test it out first with real users using multiple devices. Should your testing indicate a problem with your reading, it is a clear pointer that your users will experience the same problem.

7. Avoid red or green text colors

Typically, color blindness is widely spread among most of your readers. But men usually are more prone to the condition. When looking to distinguish important information in your content, use other cues in addition to color. Make sure you avoid green and red colors because they are the most common forms of color blindness.

8. Don’t use blinking texts

It is not fair to use content that flickers or flashes as these often annoy and distract users. Importantly, it has been proved that such content can easily trigger seizures in susceptible users.

If you are looking to retain the user’s attention, use alternative options like color contrasting, breaking content into various sections, and using ideal spacing between lines.

9. Use fonts with distinguishable letters

It is easy for web users to confuse similar letterforms such as ”i”s and ”L”s. Therefore, it is crucial to cross-check the type of fonts you are using in different content to make sure it will not confuse the users.

10. Don’t use All caps

All caps texts are the content that has all letters capitalized. Although it is recommended for contents that don’t involve intensive reading, like in logos and acronyms, all caps texts are not ideal for passing out a message that needs some reading. All capital print typically slows the speed of scanning and reading.