How SEO Consulting can help small and medium sized Businesses


SEO provides website owners with an effective way to expand brand awareness. However, despite its “organic” nature, SEO can cost a lot. Sure, no one must pay Google to optimize online content for Google. Still, successful SEO requires intense market and keyword research as well as implementation time. In other words, businesses often have a desire to use SEO to promote growth, but fail to realize how much work the tactic involves. Moreover, SEO requires a consistent, long-term effort before its effects become apparent. For this reason, many small companies quit prematurely and, therefore, never profit from their investment. Rather than giving up on SEO or spending a lot of time and money acquiring the necessary knowledge and skills, you can use a professional SEO consulting service. That way, your small or mid-sized business can stop wasting time and start generating website traffic.

Why Use an SEO Consultant?

If you want to design and execute an SEO strategy for your business, what would you do? Where would you start? Sure, you can learn tips and tips that may help, but they might not. Google uses more than 200 factors to determine how a page appears in search results. Those factors often depend on one another. A do-it-yourself SEO campaign would require you to learn about and master many of those factors. If you attempted SEO, you’d need to find time to do the work. For most business owners and managers, that would require you’d have to leave other tasks undone. Of course, you can enjoy expert SEO services without affecting your time by hiring an SEO consultant. An SEO consultant has developed and demonstrated expertise in the field of SEO. Such a person understands the nuances of search engines and the industry. Even better, an SEO consultant already knows how to use SEO to get measurable results.

Getting Started

Rather than rushing to find an available SEO consultant, you should spend time preparing yourself for the experience. For instance, you should carefully review and update your business’ goals. After all, if you don’t know what you want to accomplish, your SEO consultant won’t either. You should also perform a thorough analysis of your business’ strengths, weaknesses, opportunities, and threats. Pay attention to your entire operation and analyze all your business’ processes. When you’re done, you can start thinking about your website’s objectives and searching for an SEO consultant.

What to Expect

In most cases, your SEO consultant will tell you what to do but won’t do the work. So, you’ll need to prepare yourself for the possibility of hiring new employees and freelancers to carry out your consultant’s instructions. Of course, you can expect to encounter consultants who vary in terms of experience and reputation. Also, you’ll also discover that some have better references than others. Some consultants will probably have better presentations and communicate better with you. You don’t have to choose a consultant today. So, you have time to carefully evaluate your options. Before signing a contract, make sure that you and your prospective SEO consultant have clear expectations. In addition to setting goals for your relationship, you should also stipulate each of your responsibilities. Likewise, you should define how you will measure results and how you’ll define success.

Benefits of SEO Consultants

Having an SEO consultant by your side gives you numerous advantages. To begin with, you’ll have help developing a realistic SEO strategy that’s designed to support your overarching goals. Your consultant will present you with an action plan that includes numerous SEO tactics. All you must do is follow your consultant’s instructions. Your consultant will monitor your progress and, when needed, provide recommendations for corrective action. So, if you’re doing something wrong, you’ll have professional guidance that can help you improve your skills and refine your tactics. To begin with, your consultant will help you choose the keywords and phrases that have the most relevance to your target market. This information will create a solid foundation for your SEO strategy that will create a sustainable online presence for your business.

SEO consulting can involve a collection of many possible tactics:

• Existing content optimization.

• Website design.

• Content creation guidance.

• Website search-engine submission.

• Backlink development.

• Data collection.

• Analytics.

• Reporting.

SEO Consultant: What to Avoid

Beware of SEO consultants that make spectacular promises. For example, you should avoid someone who promises to get your website listed at the top of Google within a specific period. Such a commitment may depend on questionable shortcuts that can damage your businesses’ reputation. In some cases, Google may penalize your website for using such “black hat” tactics. Overall, a good SEO consultant will create a stable, technically sound online presence that will survive algorithm changes and create an outstanding experience for your customers.

What to Ask

To avoid a potentially negative experience, you should ask any potential SEO partner some key questions. For example, you should find out what changes the consultant might make to your existing site. You’ll want to avoid anyone who wants to engage in an overhaul that involves unproven technologies, flashy graphics, and navigation changes. Such drastic measures can detract from the usability of your site and reduce its exposure to search-engine spiders. Some SEO specialists save time by buying and exchanging backlinks. Such tactics can reduce your website’s domain authority score and thereby reduce your site’s visibility in search results. Even a legitimate backlink campaign can cause problems if spammy, low-quality websites link to yours. So, look for a consultant who will help you earn backlinks from high-value domains. When you choose to use an SEO consulting service, you should have a clear understanding of its cost.

While asking about rates and fees for SEO services, find out about other services offered by the same firm. Some services offer PPC, social media marketing, and other services that you can leverage to enhance your SEO campaigns. SEO consulting can help you and your businesses get noticed online. By getting professional help, you can save wasted time and money that often characterizes do-it-yourself strategies. Use the above questions and tips to find the SEO consultant that best fits the needs and goals of your organization.


Everything You Need To Know About Emoji????

Smiley face emoji

It is the one subject that comes up in web development more and more all the time, what in the world is an emoji and why are they so important? The answer to this is complicated and yet simple at the same time. The reason for this is due to the fact that emojis are part of our everyday life and seem to be everywhere that we look on a regular basis. They are used in web apps, our instant messages and almost every other thing that we do online on a daily basis. So here is all you ever wanted to know about emojis but were afraid to ask about them.

Express Your Emotions Easily

Emojis are the little icons that we use when we are looking to express our emotions this has become the popular way for people to express a wide range of emotions. We have advanced far from the old days of “????” to express happiness and have advanced to a much larger amount of these on a regular basis. As time has went on the people behind emojis have seen that they needed to create new ones to expand the range of emotions that a person might feel.

There is such a world of emojis that there is a dictionary that many people will need to refer to in terms of helping to understand all that there is about this subject. Many of these are made up of character sets, these sets contain simple characters that when put into a string of succession will form the proper emoji. Take example the smiley face emoji, this is created through the use of the “:” and the “)” characters. This in turn when put in succession leads to “????” being formed. Many of the newer emojis are a lot more complicated than this and as a result will lead to a lot more characters in the line.

Safe Time While Being More Precisely

Emojis are used for more than just messaging people on a daily basis. These are used to shorthand a number of things that a person is expressing one example is an emoji that represents a hamburger this can make the conversation a lot shorter than having to spell out that you are wanting to have a hamburger. This is one of the biggest and best trends that we are seeing on a regular basis when it comes to the use of emojis and web design. More and more people are implementing this onto their sites and making a lot more popular moves that tend to make their site seem more appealing to those that are interested in doing business with them. As time goes on, the use of emojis will become even more popular and will lead to more people implementing them into their web design.

How to Use Markdown in Web Development

Web development, Html coding

If you have never used Markdown in your web development then you have not been getting the most out of your web site development. There are several ways that you can use Markdown in the process of your web development. After one time of doing this, you will be asking yourself why you had not done this sooner in your web development. We will look at a few things that you need to make sure that you keep in mind when you get ready to use this in the process of developing a website.

First Steps

You first need to make sure that you choose a Markdown editor that you can use for your developing process. Making sure that you have an editor and an interpreter for the site will be crucial as if you don’t have these things, you will need to make sure that you convert before you publish the Markdown. Having an editor will make your life a lot more easy and will make the process of working with Markdowns that much more smooth.

The next thing you need to be aware of is that of headings. Setting up your headings in the right manner will make a ton of difference in the way that the entire operation will run. Many people go into this and have little to no idea what a heading is and how exactly it relates to them, the simple truth heading can make or break what you are trying to accomplish if they are not done properly. The way that these headings are done will differ between if you are going with incoming or outgoing. The way that they are laid out will be crucial in helping you to have titles that will work for what you are trying to accomplish on the web development.

HTML coding and Paragraphs

It is important that you markup your paragraphs. Often times this will get overlooked and will not be given the importance that it really should be given. Marking up a paragraph is a very easy thing to accomplish and can get you some amazing results that you might not have known were possible. The process is actually quite easy as you will want to make sure that it is laid out in a manner that the whitespace will be ignored when using the right HTML coding. This is another example of how using markdown in your web development can greatly assist you in your development needs.

As you can see the connection between web development and markdown is something that can make a difference in the ease it will be to get a quality result from your efforts as well as it will make sure that your website will have a very easy and professional layout for your efforts. This is not nearly as hard of a task to accomplish as it once was as there have been a number of tricks and methods that have been used to make this process a lot easier than it used to be.

The Importance of Good Web Design


A bad web design can date you, as easily as avocado green tiles date an old-fashioned bathroom. Home buyers, like website customers, look for the most current designs when they are looking to purchase a home, and for online visitors to your website looking to make a purchase, each page on your website is like a new room they are entering in the tour of that home. It needs to be tastefully decorated and modern enough to wow them. To take a look at what makes a good web design, you might want to check out some award winners at The WebAwards is given out by the Web Marketing Association based on seven design criteria, which include design, content, copywriting, use of technology, innovation, interactivity, and ease of use.

What Makes a Good Design?

From a personal point of view, a good web design is one that your particular audience finds appealing. However, from a structural point of view, a good web design is one that looks good no matter what device is being used to browse it. There are a few elements that are common in today’s designs that meet both a personal appeal while paying attention to structural requirements. They are:

Large, Unique, Fonts – Larger fonts are easier to read on smaller screens, like those on smartphones and tablets. If they are also unique, they become more memorable and can be associated with your specific brand. Thus, having a unique, large, font can be a stylistic choice that helps your business and is part of good website design.

Simple Navigation Menus – Embedded menu structures can make it hard to find a specific page of interest. Search functionality also is available for someone who doesn’t want to deal with menus. Complicated menus are particularly hard to navigate with a fat thumb on a smartphone. That’s why simpler menu structures are more functional as well.

Flat or Semi-Flat Design – Design elements like shadows or embossing can be distracting for users who prefer a more minimalistic approach. A flat design can also refer to a layout that scrolls rather than navigates via navigation buttons, as swiping is far easier than clicking on small devices. Not only is this more visually simple, but the pages tend to load faster using a flat design.

Large Visual Elements – Images and videos are important in modern design as people prefer to listen to a video on their devices that try to read tiny text. A video can take the place of a homepage to provide an instant introduction in a dynamic way that text cannot do. Pictures can grab more attention and are easily sharable on places like Pinterest and Instagram, as well as Facebook and Twitter.

Good Web Design Draws Attention and Traffic

Good web designs don’t just win awards, they also draw tons of traffic. That traffic is the lifeblood of any business and can be converted to dollars at the end of the sales funnel. When the content on your site is attractive as well as compelling, it becomes easy to attract more customers and gives your business long-range stability.

History of Awards Featured Online & on TV


The history of special website design awards goes back to 1996 when the International Academy of Digital Arts and Sciences launched the now famed “Webby Awards.” The academy relies on top judges and the public to decide what web page excels and why. The academy also notes that the history of web design awards goes back to the very dawn of the Internet age some 25 years ago.

At the time, the main criteria for most web page design awards were centered on “how many hits” the site received. Meanwhile, today’s rating system for awarding prizes or other website design awards is more varied and even complex. For instance, the famed Oscars, Tony, BAFTA, Emmy and Cannes Film Festival honors are now included in “media awards” that honor “media” in cyberspace. The awards include best website, best video game, best podcast, best online video and much more. Industry experts think as the Internet evolves and becomes linked to other more traditional media, the awards will also morph into something along the lines of today’s Academy Awards.

Development of Awards and Formal Recognition

While there is no “Oscar” for best website design, there are “The Webby Awards” that honor website design achievement online. Meanwhile, there are other Internet awards that focus more on new website trends, technology and even new “talent” featured online at trending video, audio or blog styled web pages. The evolution of online media design awards includes a growing list of categories. There is best “collaborative Internet project,” for example.

The history of online web page design awards include:
– How information technology is pushing the best in online website design trends and use of digital technologies.
– How to discover and properly recognize the effort and talents of top website design agencies, web developers and web page designers.
– How web page design competition is driving true innovation and top website design nationwide and internationally.
– How annual web design events, competitions and conferences now drive this vital marketing element.

In general, the history of website design is linked to a steady evolution of trends and information technology industry skills to present the best-of-the-best online today.

Evolution of Best Website Design

The process of earning recognition in one of the many online website design competitions is user friendly. For instance, there are numerous annual awards for design and general website presentation. The winning criteria varies, but it is generally based on a 1 to 10 scale when judging a site’s overall functionality, usability, use of code and focus on creativity.

Meanwhile, there are various website design categories that focus on such things as leisure, medical, legal, advertising, travel, sports, retail, real estate, pharmaceuticals, news and music. There is also a specialized category of web design awards that recognize the best in innovation, use of design elements, copywriting and overall ease of use for a wide variety of users. For example, there are even awards for specialized web pages for “Baby Boomers” or “Teens” or even new mothers.

Overall, there has never been a better time for website owners to get recognition for the super design of their web pages. The best advice is to contact one of the many online marketing agencies to get rules and criteria for web design awards. According to the American Advertising Federation, there are more than 130 different categories of web design awards going on today.